By Catherine Viglienzoni - Santa Cruz Sentinel 7/22/09
CAPITOLA -- The moment a customer steps in the door of Sparkles, the new cupcake shop on 41st Avenue, they know they are in for a mouth-watering pastry adventure. The shop devoted solely to serving cupcakes balances the familiarity of grandma's tried-and-true recipes with some more avant-garde culinary combinations.
Sparkles owners Lisa Brighton and her daughter Connie were inspired to start their own cupcake shop after a visit to another pastry place in February.
"I said, Mom, we could do this,'" Connie recalled.
Lisa, who had been laid off from her job in October, figured they might as well give it a shot. Four and half months later, Sparkles opened its doors on June 25.
If the cupcakes taste familiar, Lisa said, it might be because they remind people of what their grandparents used to make back, she said, "when baking was an art."
According to her, the yellow cake recipe Sparkles uses can be traced to the 1830s, perhaps earlier, to Lisa's great-great-great-grandmother.
Both Lisa and Connie said they have visited 21 of the 33 cupcake shops in California. "None of them are this experienced, and less than 5 percent actually make them from scratch," Lisa said. "I think people can really taste the difference."
One customer, Adam Kelly, came back in after finishing his Snickerlicious cake. "I have to tell you that was one of the best cupcakes I've ever had," he said.
Their most popular cupcakes are refilled multiple
The day's featured cake is the "cupcake du jour," and has included anything from a Chocolate Merlot to a Tropical Fusion.
Connie said many of her favorite cupcake names are Disney-themed, such as the Alice in Wonderland-inspired "I'm Late For A Very Important Date," a white cake dyed blue like Alice's dress with white frosting and Queen of Hearts sprinkles.
"We're trying to find little teacups to go on top," she added.
Whatever Sparkles bakes, they invent. Both Lisa and Connie said they don't get their recipes -- or batter -- from anywhere else. When a customer requests a specific cupcake, they said, they take one of their existing recipes and try to make it different. Or, frequently, they experiment. Employees -- there are six, not including the owners -- are encouraged to come up with their own recipes, which are named after them.
The store offered 93 different kinds of cupcakes when it opened, Connie said, though only 15 types are offered daily. There are now 111.
"We try to invent new flavors so people don't get bored," Connie said.
Many customers appreciate the options. David Burger, 11, was in for his second cupcake -- a Chocolate Peanut Butter: "This one's probably my favorite so far. I love the peanut butter in the middle."
For Connie, who is diabetic, having a treat for everyone -- even man's best friend -- is especially important. Be sure to remember the dog-shaped cupcakes are for people and the bone-shaped cupcakes are for the dogs.
"I know how it is not to have treats," she said. "We want to make sure it's right on when we bring it out."
Her mother agrees.
"The gluten-free -- I was just on a mission," Lisa said. "I was not going to make something that tasted like cardboard."
Already, she said, customers have come in asking for those brownie-like cupcakes, having heard about them from their friends.
In addition to the specialties like the gluten-free and Weight Watchers cupcakes, Sparkles offers other unique treats. Different decorations -- like their pupcakes and catcakes -- add extra character to the pastries. Even Elmo and Cookie Monster have made appearances on the tops of Sparkles cupcakes. And for those who'd rather bypass the cake entirely, there are frosting shots.
Leftover cupcakes, Lisa said, are taken to the homeless, though she would like to look into donating them to the elderly through Grey Bears.
Like most pastry shops, celebrations are an opportunity for creativity.
"We've had seven people come in and are talking about doing wedding towers," Lisa said.
She also said they do themes for birthdays and other events. And, as with everything at Sparkles, the customer has a lot of a say.
"We want them to be able to design it themselves," Connie said. "We want them to feel like they can get what they want."
Though the best variety is at the shop, other locations across the county, such as Surf City Coffee and the Fish Lady in Soquel, carry the minicakes. Lisa said the owners are in talks with a couple of restaurants that also are interested.
Another customer, a woman with a tattoo of a cupcake on her leg, summed up the appeal of cupcakes: "It's just like a little slice of heaven."
IF YOU GO:
Sparkles Cupcakes
Where: 1420 41st Ave., Suite B, next to Yogurt Delite and Outdoor World, Capitola
Hours: 10 a.m. to 9 p.m. Monday-Saturday, 10 a.m. to 7 p.m. Sunday
COST: $2.95 regular, $2.25 for dogcakes, $5.50 for pupcakes and catcakes, $15.99 dozen
DETAILS: 464-8911, sparklescupcakes.com,info@sparklescupcakes.com
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